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How to Write the Perfect Instagram Caption
28
Oct
Oct
Your captions on Instagram are one of the easiest and most efficient ways to directly engage with your
followers. With that said, however, coming up with an Instagram caption that’s both relevant and
creative can be difficult at times.
Interested in finding out how to write the perfect Instagram captions? Here are some tips that you could
follow to write Instagram captions that have your followers hooked on to your content:
What Makes a Good Caption?
While it’s imperative for your Instagram caption to add value to your posts, there are also a number of
other factors that you should take into account when creating Instagram captions for your posts. Here
are some things that you should take into consideration when creating Instagram captions:
1. Hashtags
Hashtags may have become extremely popular on Instagram in recent times; however, it’s still
unfortunate that the majority of people still don’t know how to use them the right way. When you’re
writing captions for your posts on Instagram, it’s not only important to try and limit your hashtag usage
to fifteen per post, but it’s also necessary for you to use only those hashtags that are both relevant and
will add value.
Using custom hashtags, too, is a great way to make your captions unique and interesting enough to keep
your audiences hooked to your content.
2. CTAs
Since the primary goal behind a caption is often to prompt a response or evoke certain emotions,
incorporating a persuasive call to action is the way to go.
3. Emojis
While using too many emojis may make your captions come off as childish or unprofessional, using a
limited number of emojis does not only help get your message across in a more colorful and creative
way, but is also bound to attract audiences to your captions.
4. Human Element
Ever read a caption or post that was so monotonous and lifeless that it looked like it was written by a
robot? Chances are that you were left wondering why someone would even let such a caption pass.
With brands and businesses increasingly trying to make their image more amiable and friendly, it goes
without saying that incorporating the human element in your captions and posts can go a long way to
attract larger numbers of audiences and followers.
How to Create Amazing Instagram Captions to Engage Your Audience
Now that you know what differentiates a good caption from one that isn’t so great, we will let you in on
some surefire tips to create captions that will keep your audiences interested in what you offer through
your account.
- Avoid Blank Captions When you leave your captions empty or blank, you’re essentially depriving your followers and audiences of any context to the posts that you upload on your Instagram account. If you are not writing captions for your posts or adding context to the pictures or videos that you upload, there’s a high chance that your posts will not get the engagement that you’re looking for.
- Check Your Grammar and Spelling Checking your spelling and grammar is imperative if you’re trying to maximize engagement since even the slightest mistake can go a long way when it comes to social media. If you’re not exactly the type who focuses on spelling and grammar, it’s recommended that you leverage online tools to make the job easier for yourself.
- Begin With What’s Important Starting your captions with the most important piece of information that you wish to get across to your followers is a great idea for many reasons. An interesting or exciting first line is not only bound to give your followers just the right amount of insight for them to be interested in what you have to say, but since only part of really long captions are initially visible to your followers, grabbing the interest of your followers with a killer beginning ensures that they click on the “more” button.
- Direct your Followers to Clickable Links Since links cannot be added to captions on Instagram, it is best if you add a clickable link in your bio and make mention of it in your captions to get more traction.
- Engage With Your Followers Engaging with your followers and asking them for opinions, answers to questions, or suggestions in the comments is a great way to not only increase your chances of engagement, but the human element is also bound to attract increased numbers of followers to your account.
- Deliver what Your Followers Expect By writing captions and uploading posts that are aligned with your brand image, you do not only increase the chances of engagement, but also attract the interest of passive audiences. By avoiding clichéd captions and uploading content that meets the expectations of your followers, you are bound to get the results that you are looking for.
- Read Your Captions Out Loud Ever read a caption that might have been greatly worded but just cut it for you? That’s where reading your captions out loud can help. Since a caption can be perceived in an entirely different way when read by your audiences, it is imperative for you read what you’ve written out loud before you post it to ensure that your content can’t be taken the wrong way, and is easily understandable.
